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            <itunes:name>Whitehat SEO</itunes:name>
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        <title>Whitehat SEO</title>
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        <itunes:author>Whitehat SEO</itunes:author>
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            <title>Whitehat SEO</title>
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            <title>Contextual Marketing</title>
            <link>http://video.whitehat-seo.co.uk/contextual-marketing</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/contextual-marketing"&gt;https://blog.whitehat-seo.co.uk/contextual-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/contextual-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/91257494/f7a871d9d07a95314d9bc7fe0cc90868/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 01 Dec 2023 20:27:53 GMT</pubDate>
            <media:title>Contextual Marketing</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/contextual-marketing
Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/contextual-marketing
Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>04:15</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/contextual-marketing"&gt;https://blog.whitehat-seo.co.uk/contextual-marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Contextual Marketing is not just another buzzword in the digital marketing world, but rather a potent technique that can greatly expand your business and interaction with customers.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/contextual-marketing"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/91257494/f7a871d9d07a95314d9bc7fe0cc90868/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>content strategy</category>
            <category>Contextual Marketing</category>
            <category>inbound marketing</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/91226397/491011befbad59605f64dabee9ac8299/video_medium/creating-smart-content-in-hubspot-video.mp4?source=podcast" type="video/mp4" length="18830840"/>
            <title>Creating Smart Content in HubSpot</title>
            <link>http://video.whitehat-seo.co.uk/creating-smart-content-in-hubspot</link>
            <description>&lt;p&gt;Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot"&gt;https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;p&gt;Creating&amp;nbsp;Smart Content in HubSpot&amp;nbsp;is a game-changer for marketers.&lt;/p&gt;&lt;p&gt;This tool offers the power to personalize your website, blog posts, emails and more based on who's viewing them. It's all about providing the appropriate material to the relevant individual at precisely the right moment.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/creating-smart-content-in-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/91226397/491011befbad59605f64dabee9ac8299/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 30 Nov 2023 18:08:25 GMT</pubDate>
            <media:title>Creating Smart Content in HubSpot</media:title>
            <itunes:summary>Blog article here:https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspotCreatingSmart Content in HubSpotis a game-changer for marketers.This tool offers the power to personalize your website, blog posts, emails and more based on who's viewing them. It's all about providing the appropriate material to the relevant individual at precisely the right moment.</itunes:summary>
            <itunes:subtitle>Blog article here:https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspotCreatingSmart Content in HubSpotis a game-changer for marketers.This tool offers the power to personalize your website, blog posts, emails and more based on who's...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>03:32</itunes:duration>
            <media:description type="html">&lt;p&gt;Blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot"&gt;https://blog.whitehat-seo.co.uk/creating-smart-content-in-hubspot&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;p&gt;Creating&amp;nbsp;Smart Content in HubSpot&amp;nbsp;is a game-changer for marketers.&lt;/p&gt;&lt;p&gt;This tool offers the power to personalize your website, blog posts, emails and more based on who's viewing them. It's all about providing the appropriate material to the relevant individual at precisely the right moment.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/creating-smart-content-in-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/91226397/491011befbad59605f64dabee9ac8299/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>content strategy</category>
            <category>hubspot</category>
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        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/video_medium/london-hug-presentation-human-video.mp4?source=podcast" type="video/mp4" length="126763470"/>
            <title>London HUG Presentation - Human Content in an AI World</title>
            <link>http://video.whitehat-seo.co.uk/london-hug-presentation-human</link>
            <description>&lt;p&gt;Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-human"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 22 Nov 2023 14:49:53 GMT</pubDate>
            <media:title>London HUG Presentation - Human Content in an AI World</media:title>
            <itunes:summary>Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108</itunes:summary>
            <itunes:subtitle>Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>33:21</itunes:duration>
            <media:description type="html">&lt;p&gt;Slides can be downloaded here: https://info.whitehat-seo.co.uk/hug-20231108&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/london-hug-presentation-human"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=c7569bf9e90e66076ddedadc03d739b4&amp;source=podcast&amp;photo%5fid=90785022" width="625" height="352" type="text/html" medium="video" duration="2001" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968575/90785022/c7569bf9e90e66076ddedadc03d739b4/standard/download-9-thumbnail.jpg" width="75" height=""/>
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            <category>ai</category>
            <category>content strategy</category>
            <category>hubspot user group</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/video_medium/how-to-create-an-seo-content-video.mp4?source=podcast" type="video/mp4" length="117397595"/>
            <title>How To Create An SEO Content Strategy</title>
            <link>http://video.whitehat-seo.co.uk/how-to-create-an-seo-content</link>
            <description>&lt;p&gt;&lt;h1&gt;Create an SEO content strategy&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy"&gt;https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy&lt;/a&gt;&lt;br&gt;&lt;br&gt;Content marketing has become a vital part of any company’s marketing strategy.
&lt;p&gt;It’s what drives your audience to your website and keeps them engaged with you for long periods of time.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So, a well-designed content marketing strategy will help you:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;•	stay ahead of competitors in the market,&lt;br&gt;
•	generate more leads and customers,&lt;br&gt;
•	improve your brand image, and&lt;br&gt;
•	increase customer loyalty.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A content strategy has had to evolve over the years.&lt;/p&gt;
&lt;p&gt;It’s not just about keywords and links anymore!&lt;/p&gt;
&lt;p&gt;Creating a sustainable content strategy is about firstly understanding your user’s behaviour.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;With this insight you’ll then be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• create unique content that users will want to engage with&lt;/p&gt;
&lt;p&gt;• drive targeted traffic to your website and designated platforms&lt;/p&gt;
&lt;p&gt;• increase conversions with tangible content&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.&lt;/p&gt;
&lt;p&gt;Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;After the HUG you’ll be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• define your goals &amp;amp; conduct persona research&lt;/p&gt;
&lt;p&gt;• run a content audit and fully understand your CMS&lt;/p&gt;
&lt;p&gt;• determine content type and generate ideas&lt;/p&gt;
&lt;p&gt;• publish, promote, and manage your content&lt;/p&gt;
&lt;p&gt;• repurpose content based on your needs&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.&lt;/p&gt;
&lt;p&gt;Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-create-an-seo-content"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 31 Aug 2022 14:03:48 GMT</pubDate>
            <media:title>How To Create An SEO Content Strategy</media:title>
            <itunes:summary>Create an SEO content strategyFull article here:https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategyContent marketing has become a vital part of any company’s marketing strategy.
It’s what drives your audience to your website and keeps them engaged with you for long periods of time.
So, a well-designed content marketing strategy will help you:
•	stay ahead of competitors in the market,
•	generate more leads and customers,
•	improve your brand image, and
•	increase customer loyalty.


A content strategy has had to evolve over the years.
It’s not just about keywords and links anymore!
Creating a sustainable content strategy is about firstly understanding your user’s behaviour.


With this insight you’ll then be able to:
• create unique content that users will want to engage with
• drive targeted traffic to your website and designated platforms
• increase conversions with tangible content


This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.
Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.


After the HUG you’ll be able to:
• define your goals  conduct persona research
• run a content audit and fully understand your CMS
• determine content type and generate ideas
• publish, promote, and manage your content
• repurpose content based on your needs


All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.
Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.</itunes:summary>
            <itunes:subtitle>Create an SEO content strategyFull article here:https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategyContent marketing has become a vital part of any company’s marketing strategy.
It’s what drives your audience to your...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>50:50</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h1&gt;Create an SEO content strategy&lt;/h1&gt;&lt;br&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy"&gt;https://blog.whitehat-seo.co.uk/mastering-seo-with-a-hubspot-content-strategy&lt;/a&gt;&lt;br&gt;&lt;br&gt;Content marketing has become a vital part of any company’s marketing strategy.
&lt;p&gt;It’s what drives your audience to your website and keeps them engaged with you for long periods of time.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So, a well-designed content marketing strategy will help you:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;•	stay ahead of competitors in the market,&lt;br&gt;
•	generate more leads and customers,&lt;br&gt;
•	improve your brand image, and&lt;br&gt;
•	increase customer loyalty.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
A content strategy has had to evolve over the years.&lt;/p&gt;
&lt;p&gt;It’s not just about keywords and links anymore!&lt;/p&gt;
&lt;p&gt;Creating a sustainable content strategy is about firstly understanding your user’s behaviour.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;With this insight you’ll then be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• create unique content that users will want to engage with&lt;/p&gt;
&lt;p&gt;• drive targeted traffic to your website and designated platforms&lt;/p&gt;
&lt;p&gt;• increase conversions with tangible content&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.&lt;/p&gt;
&lt;p&gt;Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;After the HUG you’ll be able to:&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;• define your goals &amp;amp; conduct persona research&lt;/p&gt;
&lt;p&gt;• run a content audit and fully understand your CMS&lt;/p&gt;
&lt;p&gt;• determine content type and generate ideas&lt;/p&gt;
&lt;p&gt;• publish, promote, and manage your content&lt;/p&gt;
&lt;p&gt;• repurpose content based on your needs&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.&lt;/p&gt;
&lt;p&gt;Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-create-an-seo-content"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=1b2b7310909067a843c3368ad3640dc2&amp;source=podcast&amp;photo%5fid=77537855" width="625" height="352" type="text/html" medium="video" duration="3050" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968561/77537855/1b2b7310909067a843c3368ad3640dc2/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content strategy</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>marketing</category>
            <category>roi</category>
            <category>seo</category>
            <category>seo hug</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/video_medium/keyword-research-how-to-find-the-video.mp4?source=podcast" type="video/mp4" length="86125460"/>
            <title>Keyword Research: How to find the right keywords &amp; what tools to use</title>
            <link>http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the</link>
            <description>&lt;p&gt;&lt;h2&gt;Keyword research can be overwhelming!&lt;/h2&gt;
&lt;p&gt;Read the full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/secrets-of-keyword-research"&gt;https://blog.whitehat-seo.co.uk/secrets-of-keyword-research&lt;/a&gt;&lt;/p&gt;&lt;p&gt;But finding the right keywords can unlock organic traffic for your website&lt;/p&gt;
&lt;p&gt;Watch to find out how to:&lt;/p&gt;
&lt;p&gt;•	Find the right keywords&lt;br&gt;
•	Use free and paid SEO tools&lt;br&gt;
•	Understand and analyse search intent&lt;br&gt;
•	Compare and prioritise keyword opportunities&lt;/p&gt;
&lt;p&gt;As the complexity of language itself, understanding the language your target customers use can be bewildering!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So how do you work out what language they’re speaking?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Effective keyword research&lt;/p&gt;
&lt;p&gt;Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;Keyword research is pivotal to all your marketing efforts.&lt;/h2&gt;&lt;br&gt;
Getting it right helps:
&lt;p&gt;• Drive traffic&lt;/p&gt;
&lt;p&gt;• Increase sales&lt;/p&gt;
&lt;p&gt;• Greater ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Knowing your keywords also helps you to better understand your business and brand.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Whether you’re providing information, product, or service, finding the right keywords will enable you to:&lt;/p&gt;
&lt;p&gt;• Know which keywords to rank for&lt;/p&gt;
&lt;p&gt;• Discover popular keywords and phrases frequently searched for&lt;/p&gt;
&lt;p&gt;• Complete competitor analysis&lt;/p&gt;
&lt;p&gt;• Where and how to use your findings&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Watch to find out how to complete effective keyword research using a range of free and paid tools.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Get to know your customers intent and give them what they want rather than guessing&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/72424752</guid>
            <pubDate>Wed, 01 Dec 2021 13:33:15 GMT</pubDate>
            <media:title>Keyword Research: How to find the right keywords &amp; what tools to use</media:title>
            <itunes:summary>Keyword research can be overwhelming!
Read the full blog article here:https://blog.whitehat-seo.co.uk/secrets-of-keyword-researchBut finding the right keywords can unlock organic traffic for your website
Watch to find out how to:
•	Find the right keywords
•	Use free and paid SEO tools
•	Understand and analyse search intent
•	Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI


Knowing your keywords also helps you to better understand your business and brand.


Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings


Watch to find out how to complete effective keyword research using a range of free and paid tools.


Get to know your customers intent and give them what they want rather than guessing</itunes:summary>
            <itunes:subtitle>Keyword research can be overwhelming!
Read the full blog article here:https://blog.whitehat-seo.co.uk/secrets-of-keyword-researchBut finding the right keywords can unlock organic traffic for your website
Watch to find out how to:
•	Find the right...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>44:58</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;h2&gt;Keyword research can be overwhelming!&lt;/h2&gt;
&lt;p&gt;Read the full blog article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/secrets-of-keyword-research"&gt;https://blog.whitehat-seo.co.uk/secrets-of-keyword-research&lt;/a&gt;&lt;/p&gt;&lt;p&gt;But finding the right keywords can unlock organic traffic for your website&lt;/p&gt;
&lt;p&gt;Watch to find out how to:&lt;/p&gt;
&lt;p&gt;•	Find the right keywords&lt;br&gt;
•	Use free and paid SEO tools&lt;br&gt;
•	Understand and analyse search intent&lt;br&gt;
•	Compare and prioritise keyword opportunities&lt;/p&gt;
&lt;p&gt;As the complexity of language itself, understanding the language your target customers use can be bewildering!&lt;/p&gt;
&lt;p&gt;&lt;b&gt;So how do you work out what language they’re speaking?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Effective keyword research&lt;/p&gt;
&lt;p&gt;Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;Keyword research is pivotal to all your marketing efforts.&lt;/h2&gt;&lt;br&gt;
Getting it right helps:
&lt;p&gt;• Drive traffic&lt;/p&gt;
&lt;p&gt;• Increase sales&lt;/p&gt;
&lt;p&gt;• Greater ROI&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Knowing your keywords also helps you to better understand your business and brand.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Whether you’re providing information, product, or service, finding the right keywords will enable you to:&lt;/p&gt;
&lt;p&gt;• Know which keywords to rank for&lt;/p&gt;
&lt;p&gt;• Discover popular keywords and phrases frequently searched for&lt;/p&gt;
&lt;p&gt;• Complete competitor analysis&lt;/p&gt;
&lt;p&gt;• Where and how to use your findings&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Watch to find out how to complete effective keyword research using a range of free and paid tools.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Get to know your customers intent and give them what they want rather than guessing&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/keyword-research-how-to-find-the"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=93ec2c2ea45ad06ac39ccdc87e79f2df&amp;source=podcast&amp;photo%5fid=72424752" width="625" height="352" type="text/html" medium="video" duration="2698" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968571/72424752/93ec2c2ea45ad06ac39ccdc87e79f2df/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content marketing</category>
            <category>content strategy</category>
            <category>google</category>
            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>keyword research</category>
            <category>keywords</category>
            <category>search engine optimisation</category>
            <category>search engine optimization</category>
            <category>seo</category>
            <category>seo hug</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/video_medium/the-role-of-video-marketing-in-b2b-video.mp4?source=podcast" type="video/mp4" length="95929933"/>
            <title>The Role of Video Marketing in B2B: Are you ready?</title>
            <link>http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b</link>
            <description>&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/b2b-video-marketing"&gt;https://blog.whitehat-seo.co.uk/b2b-video-marketing&lt;/a&gt;&lt;br&gt;Video content is HUGE right now!
&lt;p&gt;Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.&lt;/p&gt;
&lt;p&gt;Video content is quick, appealing and digestible.&lt;/p&gt;
&lt;p&gt;Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.&lt;/p&gt;
&lt;p&gt;So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.&lt;/p&gt;
&lt;p&gt;The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.&lt;/p&gt;
&lt;p&gt;If you do ever put a video up, you don’t know what works or how to get the best out of it.&lt;/p&gt;
&lt;p&gt;Then video becomes this awkward, random act of marketing!&lt;/p&gt;
&lt;p&gt;So what do we do?&lt;/p&gt;
&lt;p&gt;Purpose - Conversion - Integration&lt;/p&gt;
&lt;p&gt;Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.&lt;/p&gt;
&lt;p&gt;He will walk us through how to be video ready by:&lt;br&gt;
•	Finding your baseline&lt;br&gt;
•	Setting KPIs &amp;amp; goals&lt;br&gt;
•	Testing &amp;amp; optimising&lt;br&gt;
•	Collecting data&lt;/p&gt;
&lt;p&gt;Through this you will know:&lt;br&gt;
•	Purpose- What you’re doing it for&lt;br&gt;
•	Convert- content that will be able to engage, build and convert leads&lt;br&gt;
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team&lt;/p&gt;
&lt;p&gt;Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.&lt;/p&gt;
&lt;p&gt;Collect analytic data and have better video ROI attribution.&lt;/p&gt;
&lt;p&gt;Video marketing is getting bigger, are you video ready?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/71022500</guid>
            <pubDate>Wed, 22 Sep 2021 15:34:54 GMT</pubDate>
            <media:title>The Role of Video Marketing in B2B: Are you ready?</media:title>
            <itunes:summary>Full article here:https://blog.whitehat-seo.co.uk/b2b-video-marketingVideo content is HUGE right now!
Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.
Video content is quick, appealing and digestible.
Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.
In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.
So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.
The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.
If you do ever put a video up, you don’t know what works or how to get the best out of it.
Then video becomes this awkward, random act of marketing!
So what do we do?
Purpose - Conversion - Integration
Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.
He will walk us through how to be video ready by:
•	Finding your baseline
•	Setting KPIs  goals
•	Testing  optimising
•	Collecting data
Through this you will know:
•	Purpose- What you’re doing it for
•	Convert- content that will be able to engage, build and convert leads
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team
Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.
Collect analytic data and have better video ROI attribution.
Video marketing is getting bigger, are you video ready?</itunes:summary>
            <itunes:subtitle>Full article here:https://blog.whitehat-seo.co.uk/b2b-video-marketingVideo content is HUGE right now!
Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.
Video...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>44:59</itunes:duration>
            <media:description type="html">&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/b2b-video-marketing"&gt;https://blog.whitehat-seo.co.uk/b2b-video-marketing&lt;/a&gt;&lt;br&gt;Video content is HUGE right now!
&lt;p&gt;Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.&lt;/p&gt;
&lt;p&gt;Video content is quick, appealing and digestible.&lt;/p&gt;
&lt;p&gt;Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.&lt;/p&gt;
&lt;p&gt;So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.&lt;/p&gt;
&lt;p&gt;The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.&lt;/p&gt;
&lt;p&gt;If you do ever put a video up, you don’t know what works or how to get the best out of it.&lt;/p&gt;
&lt;p&gt;Then video becomes this awkward, random act of marketing!&lt;/p&gt;
&lt;p&gt;So what do we do?&lt;/p&gt;
&lt;p&gt;Purpose - Conversion - Integration&lt;/p&gt;
&lt;p&gt;Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.&lt;/p&gt;
&lt;p&gt;He will walk us through how to be video ready by:&lt;br&gt;
•	Finding your baseline&lt;br&gt;
•	Setting KPIs &amp;amp; goals&lt;br&gt;
•	Testing &amp;amp; optimising&lt;br&gt;
•	Collecting data&lt;/p&gt;
&lt;p&gt;Through this you will know:&lt;br&gt;
•	Purpose- What you’re doing it for&lt;br&gt;
•	Convert- content that will be able to engage, build and convert leads&lt;br&gt;
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team&lt;/p&gt;
&lt;p&gt;Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.&lt;/p&gt;
&lt;p&gt;Collect analytic data and have better video ROI attribution.&lt;/p&gt;
&lt;p&gt;Video marketing is getting bigger, are you video ready?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=66e6061a3d4a0a6c1cc33067e05c3451&amp;source=podcast&amp;photo%5fid=71022500" width="625" height="352" type="text/html" medium="video" duration="2699" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content strategy</category>
            <category>content video marketing</category>
            <category>hubspot</category>
            <category>hubspot media bridge</category>
            <category>london hug</category>
            <category>project management</category>
            <category>twentythree</category>
            <category>video marketing</category>
            <category>video marketing strategy</category>
            <category>video marketing tips</category>
            <category>video search marketing</category>
            <category>whitehat</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/video_medium/seo-strategy-in-2020-hubspot-video.mp4?source=podcast" type="video/mp4" length="66406039"/>
            <title>SEO Strategy in 2020 HubSpot</title>
            <link>http://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot</link>
            <description>&lt;p&gt;Matthew  Barby, Director of Acquisition, HubSpot&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/seo-services"&gt;https://www.whitehat-seo.co.uk/seo-services&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/61734467</guid>
            <pubDate>Sat, 28 Mar 2020 13:22:57 GMT</pubDate>
            <media:title>SEO Strategy in 2020 HubSpot</media:title>
            <itunes:summary>Matthew  Barby, Director of Acquisition, HubSpot
https://www.whitehat-seo.co.uk/seo-services</itunes:summary>
            <itunes:subtitle>Matthew  Barby, Director of Acquisition, HubSpot
https://www.whitehat-seo.co.uk/seo-services</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>55:21</itunes:duration>
            <media:description type="html">&lt;p&gt;Matthew  Barby, Director of Acquisition, HubSpot&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/seo-services"&gt;https://www.whitehat-seo.co.uk/seo-services&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=797fae0e94b6faf4681a7dbb4a7857b9&amp;source=podcast&amp;photo%5fid=61734467" width="625" height="352" type="text/html" medium="video" duration="3321" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/standard/download-4-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/60650861/61734467/797fae0e94b6faf4681a7dbb4a7857b9/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>content strategy</category>
            <category>google</category>
            <category>search engine optimisation</category>
            <category>seo</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/49543327/51163286/055341e5a8323c79acf090b068101770/video_medium/how-seo-really-works-in-2019-video.mp4?source=podcast" type="video/mp4" length="5842157"/>
            <title>How SEO Really Works In 2019</title>
            <link>http://video.whitehat-seo.co.uk/how-seo-really-works-in-2019</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/how-seo-really-works"&gt;https://blog.whitehat-seo.co.uk/how-seo-really-works&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;This article is a summary of the presentation talk by Clwyd Probert from Whitehat at the HubSpot User Group Meeting. The full transcript of the talk and the video presentation can be seen by following this link.&lt;br /&gt;
&lt;a href="https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work"&gt;https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Every businessman knows the truth: you can have the best product in the world, you can assure the best price in your industry, you can have hired the most effective sales reps ever, but… nobody will buy something from you if they don’t succeed in finding you!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-seo-really-works-in-2019"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543327/51163286/055341e5a8323c79acf090b068101770/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/51163286</guid>
            <pubDate>Sat, 27 Apr 2019 12:04:29 GMT</pubDate>
            <media:title>How SEO Really Works In 2019</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/how-seo-really-works
This article is a summary of the presentation talk by Clwyd Probert from Whitehat at the HubSpot User Group Meeting. The full transcript of the talk and the video presentation can be seen by following this link.
https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work
Every businessman knows the truth: you can have the best product in the world, you can assure the best price in your industry, you can have hired the most effective sales reps ever, but… nobody will buy something from you if they don’t succeed in finding you!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/how-seo-really-works
This article is a summary of the presentation talk by Clwyd Probert from Whitehat at the HubSpot User Group Meeting. The full transcript of the talk and the video presentation can be seen by...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:39</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/how-seo-really-works"&gt;https://blog.whitehat-seo.co.uk/how-seo-really-works&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;This article is a summary of the presentation talk by Clwyd Probert from Whitehat at the HubSpot User Group Meeting. The full transcript of the talk and the video presentation can be seen by following this link.&lt;br /&gt;
&lt;a href="https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work"&gt;https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Every businessman knows the truth: you can have the best product in the world, you can assure the best price in your industry, you can have hired the most effective sales reps ever, but… nobody will buy something from you if they don’t succeed in finding you!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-seo-really-works-in-2019"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543327/51163286/055341e5a8323c79acf090b068101770/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=055341e5a8323c79acf090b068101770&amp;source=podcast&amp;photo%5fid=51163286" width="625" height="352" type="text/html" medium="video" duration="99" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/49543327/51163286/055341e5a8323c79acf090b068101770/standard/download-4-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/49543327/51163286/055341e5a8323c79acf090b068101770/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>authority content</category>
            <category>backlink building</category>
            <category>content marketing</category>
            <category>content strategy</category>
            <category>hubspot user group</category>
            <category>HUG</category>
            <category>inbound marketing</category>
            <category>influencer marketing</category>
            <category>pillar page</category>
            <category>SEO</category>
            <category>seo agency</category>
            <category>SEO strategy</category>
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